Privacy Policy

1. Who we are

Moodal is operated by Moodal Holdings Limited, trading as Moodal, company number 17066135. Our registered address is 71–75 Shelton Street, London, WC2H 9JQ, United Kingdom.

For UK data protection law, Moodal Holdings Limited is the controller of the personal information described in this policy. You can contact us at legal@moodal.group.

2. What this policy covers

This policy applies when you visit our website, join the waitlist, register for a launch or Founding Member offer, subscribe to communications, contact us, provide feedback, or interact with our website and emails.

3. Information we collect

Information you provide

• Your name, email address and country or region.
• Your marketing preferences, consent and acceptance of promotional terms.
• Your referral source, messages, feedback, enquiries and survey responses.

Information collected automatically

• IP address, browser, device, operating system and approximate location.
• Pages viewed, actions taken, referral source and campaign information.
• Cookie choices, identifiers, performance, error and security information.

We only use non-essential analytics and advertising technologies where any consent required by law has been obtained.

4. How we use your information

• Operate, maintain and secure the Moodal website.
• Manage and verify waitlist registrations and Founding Member offers.
• Send signup confirmations, service messages, launch news and marketing where permitted.
• Respond to questions, feedback and rights requests.
• Understand usage, improve Moodal and measure website and campaign performance.
• Prevent fraud, spam, misuse and security incidents.
• Meet legal obligations and establish, exercise or defend legal claims.

5. Our lawful bases

Depending on the activity, we rely on your consent, steps taken at your request before entering an agreement, performance of applicable promotional terms, our legitimate interests in operating and improving Moodal, or compliance with legal obligations.

You may withdraw consent at any time. Withdrawal does not affect processing that occurred before it was withdrawn.

6. Marketing communications

We send marketing only where you have consented or another lawful basis permits it. You can unsubscribe using the link in any email or by contacting legal@moodal.group. We may still send essential administrative messages connected with a registration or offer you requested.

7. Cookies and analytics

We may use Cloudflare Web Analytics, Google Analytics 4, Microsoft Clarity and HubSpot tracking and forms. Strictly necessary technologies may operate without consent where permitted. Non-essential technologies are activated only after consent where required. Choices can be changed through Cookie Settings.

8. Who we share information with

We may share information with trusted providers including HubSpot, Vercel, Cloudflare, Sanity, Google and Microsoft, as well as professional advisers, regulators, authorities and a successor involved in a corporate transaction. They may use information only as instructed or for their lawful responsibilities.

We do not sell your personal information or present third-party brands as Moodal partners unless a relationship has been confirmed.

9. International transfers

Some providers may process information outside the United Kingdom. Where required, we use safeguards such as UK adequacy regulations, the UK International Data Transfer Agreement, the UK Addendum to approved standard contractual clauses, or another recognised mechanism.

10. How long we keep information

• Unverified registrations: up to 30 days.
• Waitlist records: while active and ordinarily up to 24 months after launch or your last meaningful interaction.
• Marketing information: until consent is withdrawn or after 24 months of inactivity.
• Offer and eligibility records: for the offer and, where necessary, up to six years afterwards.
• Enquiries and feedback: ordinarily up to 24 months after closure.
• Analytics: ordinarily no longer than 14 months in identifiable form.
• Security and technical logs: ordinarily up to 12 months.

We may retain information longer when required by law, needed for a dispute, or anonymised so it can no longer identify you.

11. How we protect information

Safeguards may include encrypted connections, access controls, authentication, restricted permissions, supplier reviews, monitoring, security logging, software updates and incident-response procedures. No online service can guarantee absolute security.

12. Your rights

Depending on the circumstances, you may ask to access, correct, delete, restrict or receive your information; object to certain processing; withdraw consent; challenge significant automated decisions; and complain to a data protection authority. Your right to object to direct marketing is absolute.

Contact legal@moodal.group. We may verify your identity and normally respond within one month, subject to lawful exceptions.

13. Automated decisions and profiling

The pre-launch website does not currently make solely automated decisions producing legal or similarly significant effects. We may use signup and engagement information to organise communications and understand interest. We will update this policy before introducing significant automated decision-making.

14. Children

The website and waitlist are not intended for children under 16. If you believe a child has provided information, contact us so we can investigate and take appropriate action.

15. Links to other websites

We may link to third-party websites and services that we do not control. Please read their privacy policies before providing personal information.

16. Changes to this policy

We may update this policy as our website, products, suppliers or legal responsibilities change. The latest version will appear here with its updated date, with additional notice where appropriate.

17. Contact us

You may also complain to the Information Commissioner’s Office at ico.org.uk/make-a-complaint or by calling 0303 123 1113.